My love for communications started the day I read my first magazine. Between the glossy fragrance ads and the storytelling, I knew it was the right industry for me. Now with a decade of experience under my belt – including two degrees, agency experience, and even a stint at NPR – I can say I was right all along. And it’s my diverse background in media that makes me a keen strategist. 

 

My diverse experience as a communicator is at the center of my work as a strategist. I have the natural curiosity of a reporter, the creativity of a magazine editor, the judgment of a skilled media planner, as well as a deep understanding of pop culture. Thanks to all of these skills, I ask valuable questions in focus groups, I see opportunities to capitalize on trends taking over social media, and uncover ways to connect with audiences in a memorable and relatable way.

 

With my strategic mindset, creative flair, and knowledge of media landscape, I can help you navigate the complexities of today's constantly shifting industry and find the seeds of truth that make a campaign truly exciting - and have a blast doing it.